THE FUTURE OF DATA PRIVACY IN DIGITAL ADVERTISING

The Obstacles of Cross-Device Attribution in Performance MarketingPerformance advertising and marketing starts with a clear collection of campaign goals. It includes introducing advertising and marketing projects on digital channels to drive preferred actions from clients.

Recognizing First-Touch Vs. Last-Touch AcknowledgmentLast-touch acknowledgment designs give all conversion credit report to the final touchpoint a user involves with before taking a desired action. This attribution design can be beneficial for gauging the performance of your brand awareness campaigns.